In presence of His Excellency Dr. Mohamed bin Mubarak Juma, the Minister of Education and Chairman of the Higher Education Council (HEC) Board of Trustees, the College of Administrative and Financial Sciences at Gulf University is pleased to announce the 4th International Conference on Business, Digital Transformation, Innovation, and Sustainability (ICBDTIS 2026), set to take place on 28th & 29th April 2026, Kingdom of Bahrain (Hybrid Mode). The ICBDTIS 2026 provides an ideal global forum for the presentation of new advances, applied research, and innovative practices in the fields of business, management, economics, finance, human resources, e-commerce, and related disciplines. The conference will bring together distinguished scholars, researchers, practitioners, and industry experts from around the world to exchange views, share research findings, and strengthen academic–industry relationships across national, regional, and international levels.

The theme of the International Conference on Business, Digital Transformation, Innovation, and Sustainability is “Business Innovation, Digital Transformation, and Sustainable Management Practices.” This theme reflects the fast-changing global business environment, the rising need for organizations to adapt to technological disruptions, and the importance of building resilient, digitally capable, and future-ready enterprises. It highlights emerging opportunities in artificial intelligence applications in business, digital business models, organizational transformation, smart and sustainable economies, ethical and responsible management, and the socio-economic effects of digital solutions on individuals, organizations, and society at large. The aim of the conference is to provide a premier interdisciplinary platform for business academics, researchers, and practitioners to disseminate and discuss current research findings, explore recent developments and challenges in the business and management fields, and examine future trends across a diversity of business specializations. The conference welcomes educators, policymakers, and industry professionals to share practices, studies, insights, and experiences on how research can be effectively translated into practice and how new international collaborations can be fostered.

Business: Product Development, Productivity, Branding, Business Administration, Business Law, Project Management, Public-Private Partnerships, Risk Management, Sales & Marketing, Corporate Communications, Business Leadership, Business Models, Business Negotiation, Business Planning, Business Processes, Business Writing, Change Management, Competitive Strategy, Corporate Governance, Ethics in Business, Customer Service, Developing Employees, Emerging Markets, Family Businesses, Market Structure, Pricing, Mergers & Acquisitions, Negotiations, Organizational Structure, In Sourcing /Outsourcing, Performance Measurement, Strategic Planning, Supply Chain, Venture Capital.

Management: Advertising Management, Arts Management, Business Management, Change Management, Communications Management, Critical Management, Disaster Management, Environment Management, Events Management, Expense Management, Financial Management, Food Management, Tourism Management, Hotel & Lodging Management, Human Resource Management, Information Technology Management, Insurance Management, Investment Management, Leisure Management, Marketing Management, Operations Management, Project Management, Public Sector Management, Quality Management and Assurance, Risk Management, Strategic Management, Supply Chain Management, Tax Management, Time Management.

HRM: Recent issues in HRM Information System, Contemporary issues in HRM, Artificial Intelligence in HRM, Expatriation and International Mobility, Human Resources: Recruitment, Training and Development, Industrial Relations and Labor, HRM in Multinational Companies, Cross-Cultural Management and HRM, Career and HR Professionalism, Work wellbeing and Employee Engagement, High performance HR practices, Knowledge management, Ethical and legal issues in HRM, Retention and organizational commitment, Industrial linkage and Labor law, Culture, Society and HRM, Work life balance, Workplace Diversity, Finance in HR, Global Talent Management, International HRM, Global Leadership and Human Resource, Global Trends in Human Resource Management, HR Analytics, Green HRM & Sustainability.

E-Commerce: Artificial Intelligence & Retail, B2B E-commerce, Big Data Analysis, Blockchain Security, Cloud Service Innovations, Communication and Network Technology, Cross-Border Ecommerce, Data Privacy, Ecommerce Fundamentals, Ecommerce Laws, Ecommerce Platforms, Ecommerce Software, Ecommerce Strategy, Electronic Contract, Electronic Invoice, Enterprise Information, Fraud & Risk Management, Information Security & Trusted Computing, Internet Economy, Internet-Of-Things, Management Information Systems, Mobile Commerce, Monitoring Services for Ecommerce, Multimedia & Image Processing, Omnichannel Organization, Online Payments, Smart Connected Products, Smart Logistics, Taxes & Ecommerce, Webshop Hosting.

Marketing: Affiliate Marketing, Brand Equity, Community Management, Content Marketing, Customer Relationship Management (CRM), Digital Branding, Display Advertising, Email Marketing, Influencer Marketing, International Marketing, Online Marketing, Search Engine Advertising, Search Engine Optimization, social media & Services, Telemarketing, Viral Marketing, Market Segmentation, Marketing Research and Strategy, Sports Marketing, Social Media Marketing, Marketing Analytics.

Technology & Innovation in Business: Big Data Analysis, Blockchain Security Models,  Enterprise Information, Cloud Service Innovations, Communication and Network Technology, Data Mining and Intelligent Computing, Data Privacy & Security Protection, E-Commerce & E-Government, Ecommerce Laws & Standards, Ecommerce Services & Infrastructure, Electronic Contract, Electronic Invoice, Information Security & Trusted Computing, Internet Economy, Tax Collection Management, Internet Finance, Smart Logistics, Internet-Of-Things, Management Information Systems, Mobile Commerce & Social Networks, Monitoring Services for Ecommerce, Multimedia & Image Processing, Smart Connected Products & Services, Software Quality.

Accounting & Banking: Accounting, Accounting Analysis, Accounting Ethics, Bankruptcy, Budget Deficit, Capital Markets, Commercial Lending, Corporate Accounting, Cost Accounting, Country Risk, Credit Risk, Crypto Currencies, Debt Issues, Defense Spending, Development Banks, European Currency Unit, Federal Reserve System, General Ledger, Government Bailouts, Government-Sponsored Enterprises, Hedge Funds, Home Equity, Income Tax, Interest Free Banking, Investment Banking, Islamic Banking, Monetary Policy, Money Supply, Mutual Funds, Price Controls, Public Accounting, Savings and Loan Bailout, Securities and Exchange, Stock Market, Stock Prices, Venture Capital, Wall Street.

Finance: Applied Finance, Behavioural Finance, Capital Markets, Corporate Finance, Corporate Governance, Corporate Social Responsibility, Derivatives and Structured Products, Empirical Finance, Entrepreneurial Finance, Ethical Investing, Finance & Investment, Financial Accounting, Financial Auditing, Financial Crisis, Financial Engineering, Financial Frauds, Financial Inclusion, Financial Instruments, Financial Intermediation, Financial Markets, Financial Regulations, Financial Risk Management, Financial Services, Global Financial Crisis, Hedge Funds, Insurance, International Finance, Internet Finance, Managerial Finance, Microfinance, Personal Finance, Project Finance, Public Finance, Quantitative Finance, SME Finance, Sovereign Wealth Funds, Venture Capital Financing.

Economics: Aggregate Demand & Supply, Applied Economics, Budget Deficits & Public Debt, Comparative Economics, Compound Interest, Consumer Credit, Credit, Econometrics, Economic Development, Economic Growth, Economic Institutions, Economic Systems, Employment and Unemployment, Energy Economics, Fiscal Policy, Fundamental Economics, GDP, Global Economy, Human Capital, Income Distribution, Inflation, Insurance, International Economics, Macroeconomics, Microeconomics, Money Management/Budgeting, National & Regional Economies, Political Economy.

International Trade: Agricultural Trade, Antidumping Laws, Arms Trade, Free Trade, Tariffs and Trade, Protectionism, Silk Road, Trade Deficit, Trans-Pacific Partnership, World Trade History, Foreign Direct Investment, Foreign Exchange.

Conference Themes:

• Challenges and opportunities for organizations.
• Climate change as an impetus for digital change and adaptation of individuals, organizations, and societies.
• Competencies and capabilities needed in the digital future.
• Digital and sustainable business model for the better world.
• Digital socio-technical transition.
• Digitization in government and non-business organizations.
• Economic and social effects of digital solutions.
• Services, e-business, e-government.
• Ethical considerations related to digitization at home, work, and society.
• Ethics and CSR issues related to AI and digital.
• New digital solutions for societal challenges.
• New digital solutions in support of the Sustainable Development Goals (SDGs).
• Next-generation digital approaches for achieving environmental sustainability.
• Smart economy and entrepreneurship.
• Social impacts of next-generation digitization.
• Socio-economic inclusion in the digitized society.
• Socio-economic transformation in a digitized society.
• Sustainable technologies.
• Transformation and digitalization.
• The role of digitization in supporting individual, organizational, and societal change.
• AI – Artificial Intelligence.
• AI and for marketing.
• AI and the future of work.
• AI for business.
• AI for education.
• AI for diversity, equity and inclusion.
• AI for finance.
• AI for health.
• AI for government.
• AI for sustainability.
• Application of AI to address societal challenges.
• Ethics related to AI.
• Leveraging AI for social innovation and entrepreneurship.
• Literature and theories about AI.
• Organizational learning and innovation from AI.
• Rigor and research method in AI.
• Smart AI adoption studies.
• Social transformation using AI.
• Digital Solutions.
• Analytics and Data Science.
• Big data.
• Blockchain.
• Business Intelligence.
• Cloud computing.
• Cyber security.
• Digital education.
• Digital ecosystems.
• Digital governance.
• Digital government.
• Digital cities.
• Digital health.
• Digital inclusion.
• Digital transformation.
• Human computer interaction (HCI).
• ICTs for enabling smart cities.
• Information dissemination.
• Inter-organization information systems.
• National digital and Internet policy.
• Open data initiatives.
• Open government.
• Public policy for digital transformation.
• Smart cities.
• Smart infrastructure management.
• Smart transportation and mobility.
• Smart urbanization and living.
• Social media.
• Startups.
• Supply chain management.
• AI and Automation in HR.
• Employee Well-being and Mental Health.
• Diversity and Inclusion.
• Remote Work and Hybrid Workforces.
• Sustainable Business Practices.
• Adapting to Technological Disruptions.
• Leadership and Change Management.
• Learning Environment towards business and management sustainability.
• Sustainable environment in business and management.
• Modern Trends in business and management.
• Smart and Sustainable business and management.
• Artificial Intelligence for sustainable business and management.
• Emergent Trends in Sustainable business and management.
• Behavioral factors: cultural, social, and economic sustainability in business and management. Sustainable business Performance.

Papers accepted for ICANASSF 2025 after the double-blind peer-review process will be published in ‎the conference book/ proceedings, which is published by Spronger and indexed by Scopus, Google Scholar, ‎and SpringerLink. Selected papers will also be published as chapters in an Emerald‐indexed book ‎‎(Scopus-indexed).‎
Additionally, selected papers that have been presented at the conference will also be considered for ‎further development for possible publication in the highly esteemed partner journals listed below. ‎Note that journal editors are provided with the conference proceedings and will make selections if they ‎feel the work is appropriate and of sufficient quality for their journal.‎
If invited to publish in a journal, authors will be expected to develop the work by 40–50%, including a ‎change of title and abstract. Individual journal procedures will need to be followed, and there is no ‎guarantee of publication.‎ 
 

This will include one or more of the following journals:‎

• ‎1.‎ Journal of Strategic Marketing, Regular Issue – Taylor & Francis (Scopus Q1).‎
• ‎2.‎ FIIB Business Review, Regular Issue – SAGE Publications (ABS, Scopus Q1).‎
• ‎3.‎ Journal of Business and Socio-economic Development (JBSED) (Scopus Q1).‎
• ‎4.‎ EuroMid Journal of Business and Tech-Innovation (EJBTI), Special Issue – EMBAT.‎

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