In recent years, the concept of the Metaverse has evolved from a niche digital phenomenon into a significant area of interest for businesses, technology leaders, and consumers alike. As an expansive and immersive virtual world, the Metaverse encompasses a range of interconnected digital environments where individuals and businesses can interact, transact, and create in ways that were previously unimaginable. The International Conference on Metaverse in Business and Commerce: Trends, Challenges, and Opportunities is a premier event that brings together thought leaders, industry experts, and researchers to explore the transformative impact of the Metaverse on modern business and commerce. This conference will probe into the latest trends shaping the Metaverse, identify key challenges facing businesses as they navigate this evolving digital landscape, and uncover emerging opportunities for innovation and growth. Participants will gain insights into how the Metaverse is redefining customer engagement, commerce strategies, and technological advancements, while also addressing the implications for privacy, regulation, and digital ethics. Join us for an in-depth examination of how the Metaverse is reshaping the future of business and
commerce

TRACKS

Sub-Themes for the Conference
Metaverse Innovations and Market Trends
o Advancements in Augmented Reality (AR) and Virtual Reality (VR)
o Role of Blockchain and Decentralized Finance (DeFi)
o Artificial Intelligence (AI) and its applications in virtual environments
o Trends in virtual property development and investment
o The impact of NFTs (Non-Fungible Tokens) on digital assets
E-commerce Innovations in the Metaverse:
o Consumer engagement and behavior in virtual shopping environments
o Delivering personalized shopping experiences in virtual environments.
o AR/VR technology on consumer purchasing decisions.
o legal issues related to digital transactions and virtual goods.
o Managing virtual inventory and logistics for physical product fulfillment
Branding and Marketing in the Metaverse:
o Innovations in immersive marketing techniques
o Fostering brand loyalty and long-term customer engagement within the metaverse.
o Role of digital avatars, virtual spaces, and branding elements in establishing brand presence
o Role of social interactions and influencers in driving e-commerce in virtual worlds.
o Virtual Brand Activations and Pop-Up Experiences
Challenges and Risk Management
o Navigating the legal and regulatory landscape of the metaverse
o Data privacy, protection laws, and virtual environments
o Balancing privacy concerns with business needs

o Ethical dilemmas in virtual interactions and digital representation
o Social and psychological effects of metaverse engagement
Taxation and Virtual Transactions
o Sales Tax on Digital Goods and Services
o Taxation of Digital Currencies and Tokens
o Income Taxation of Virtual Earnings
o Depreciation and Amortization of Virtual Assets
o tax implications of cross-border transactions and operations in the metaverse
Financial Reporting in the Metaverse
o Integration of Metaverse Transactions into Financial Statements.
o Disclosure standards for transactions and investments in the metaverse
o Impact of Metaverse on Corporate Financial Reporting
o Auditing Virtual Transactions and Assets
o Assurance Services for Metaverse-Based Businesses

Papers accepted for the ICMBC 2025 after the double-blind peer-review ‎process will be published in the ICMB 2025 conference proceedings ‎which are indexed by SCOPUS, Google Scholar, and Springer link with ‎additional publication charges.‎
Additional Publication Opportunities ‎
Selected papers that have been presented at the conference will also be ‎considered for further development of a possible publication in the ‎highly esteemed partner journals listed below.

If invited to publish in a ‎journal authors will be expected to develop the work by 40-50%, ‎including a change of title and abstract. ‎

1. Journal of Strategic Marketing, Spacial Issue, Taylor & Francis, (Scopus, Q1).
2. Journal of Financial Reporting and Accounting, Special Issue No. 1 – Emerald Publishing, (Scopus, Q1).‎
3. Journal of Financial Reporting and Accounting, Special Issue No. 2– Emerald Publishing, (Scopus, Q1).‎
4. FIIB Business Review, Regular Issue, SAGE Publications (ABS, Scopus, Q1).
5. Discover Sustainability Journal, Special Issue– Springer (Emerging Sources Citation Index (ESCI), SCOPUS, and DOAJ).
6. Journal of Business and Socio-economic Development (JBSED), Special Issue– Emerald
7. The International Journal of Business Ethics and Governance (IJBEG), Special Issue-EMBAT.
8. Arab Journal of Administrative Sciences, Kuwait University, Kuwait.
9. Kristu Jayanti Journal of Management Sciences ( KJMS), Kristu Jayanti College, Autonomous, Bengaluru., India.

English