In a time when creative thinking is of the utmost importance, the business environment is enduring a significant transformation. Combining creativity, ingenuity, and imagination, business creativity is at the frontline of this transformation, driving the development of new ideas, tactics, and resolutions. It incorporates a wide range of practices, including technological advancements, organizational management, entrepreneurial ventures, and marketing strategies. This ever-changing domain exemplifies the integration of conventional business principles and innovative processes that cultivate establishing approaches and frameworks.

The American University in the Emirates (AUE) organizes the second international conference on: Business Creativity Research (BCR), a distinguished event, that has gained recognition through the indexing of its proceedings in the prestigious Scopus databases through the renowned publisher, Emerald and Springer Nature. The primary objective of this conference is to bring together academics, researchers, and industry experts from around the world to explore the intricate and diverse aspects of business creativity. The platform facilitates dynamic interdisciplinary dialogue, enabling attendees to interact with cutting-edge advancements, exchange perspectives, and collectively influence the trajectory of research on business creativity.

This conference covers a broad spectrum of subjects pertaining to the domain of business creativity. Our objective is to spark conversations that cover a wide range of topics, including imaginative marketing strategies, technological advancements in business innovation, the influence of organizational creativity on business performance, and innovative entrepreneurial models. The conference’s objective is to attain an integrated knowledge of the significance of creativity in business innovation and analyze its implementation across a range of industries, including finance, technology, healthcare, education, and more, through the investigation of these diverse domains. Business companies, traders, factories, economics experts, investors, entrepreneurs, marketing professionals, design specialists, creative agencies, innovation consultants, business consultants, academia, research institutions, startup founders, venture capitalists, and anyone passionate about the intersection of business and creativity are warmly welcomed to attend this highly anticipated event.

Part 1: Earth Economics and Sustainable Development
• Principles of Earth Economics and Ecological Sustainability
• Economic Policies for Environmental Conservation
• Green Growth and Sustainable Economic Models
• Impact of Climate Change on Global Economics
• Environmental Valuation and Natural Capital Accounting
• Eco-Innovation and Green Technologies in Business
• Sustainable Agriculture and Food Systems Economics
• Justice in Wealth Distribution and Social Impact conferences.aue.ae

Part 2: Innovative Entrepreneurship
• Startup Ecosystems and Business Incubation
• Social Entrepreneurship and Impact Investing
• Scaling Strategies for New Ventures
• Creative Funding Models (e.g., Crowdfunding, Angel Investing)
• Digital Transformation in Entrepreneurship
• Sustainable and Green Business Models
• Entrepreneurial Leadership and Culture
• Innovation in Product and Service Design conferences.aue.ae

Part 3: Creative Marketing and Branding Strategies
• Digital and Social Media Marketing Innovations
• Consumer Behavior and Experiential Marketing
• Brand Storytelling and Content Creation
• Innovative Advertising Techniques
• Personalization and Customization in Marketing
• Neuromarketing and Psychology-Driven Marketing
• Ethical and Sustainable Marketing Practices
• Global Marketing and Cross-Cultural Strategies conferences.aue.ae

Part 4: Organizational Creativity and Innovation Management
• Fostering a Creative Workplace Culture
• Strategies for Managing Creative Teams
• Innovation Metrics and KPIs
• Organizational Structures that Promote Creativity
• Change Management in Dynamic Environments
• Collaborative Innovation and Co-Creation
• Knowledge Management for Innovation
• Creative Problem Solving and Decision Making conferences.aue.ae

Part 5: Technological Advancements and Business Disruption
• AI and Machine Learning in Business Solutions
• Blockchain for Business Innovations
• Internet of Things (IoT) and Business Applications
• Augmented Reality (AR) & Virtual Reality (VR) in Business
• Big Data Analytics & Business Intelligence
• Cloud Computing and Business Impacts
• Cybersecurity Innovations in Business
• Emerging Tech Trends (e.g., Quantum Computing, 5G) conferences.aue.ae

Part 6: Finance and Creative Funding
• Fintech Innovations and Digital Banking
• Cryptocurrencies and Blockchain in Finance
• Alternative Investment Strategies
• Risk Management & Creative Financial Products
• Financial Planning for Startups and SMEs
• Global Financial Markets and Trends
• Ethical and Sustainable Finance
• Financial Analytics and Predictive Modeling conferences.aue.ae

Part 7: Global Business Dynamics and International Trade
• Cross-Cultural Management and Global Teamwork
• Globalization Challenges & Opportunities
• International Marketing and Business Expansion
• Trade Policies & International Regulations
• Emerging Markets and Business Opportunities
• Global Supply Chain Innovations
• Economic Diplomacy & International Business Relations
• Comparative Business Practices Across Cultures conferences.aue.ae

Part 8: Human Resources and Creative Talent Management
• Innovative HR Practices & Workforce Development
• Employee Engagement and Creativity
• Talent Acquisition & Retention Strategies
• Diversity, Equity & Inclusion in the Workplace
• Performance Management & Incentive Systems
• Workforce Analytics & HR Tech
• Leadership Development & Succession Planning
• Workplace Wellness & Employee Creativit

• Papers accepted for BCR'2026 after the double-blind peer-review process will be published in ‎the conference book/ proceedings, which is published by Spronger and indexed by Scopus, Google Scholar, ‎and SpringerLink. Selected papers will also be published as chapters in an Emerald‐indexed book ‎‎(Scopus-indexed).‎
  Additionally, selected papers that have been presented at the conference will also be considered for ‎further development for possible publication in the highly esteemed partner journals listed below. ‎Note that journal editors are provided with the conference proceedings and will make selections if they ‎feel the work is appropriate and of sufficient quality for their journal.‎
  If invited to publish in a journal, authors will be expected to develop the work by 40–50%, including a ‎change of title and abstract. Individual journal procedures will need to be followed, and there is no ‎guarantee of publication.‎ 
   

This will include one or more of the following journals:‎

• ‎1.‎ Journal of Strategic Marketing, Regular Issue – Taylor & Francis (Scopus Q1).‎
• ‎2.‎ FIIB Business Review, Regular Issue – SAGE Publications (ABS, Scopus Q1).‎
• ‎3.‎ Journal of Business and Socio-economic Development (JBSED) (Scopus Q1).‎
• ‎4.‎ EuroMid Journal of Business and Tech-Innovation (EJBTI), Special Issue – EMBAT.‎

English